Transforming R&D Process for a Fast Growing Beauty Brand
Standardized the New Product Development (NPD) workflow using ClickUp, enabling cross-functional teams to track project progress more effectively
Client
Love Potion
Industry
Manufacturing, Retail, Beauty & Wellness
Duration
6 Months
Service
Project Management Tools Implementation
Related Tool
ClickUp
Summary
Love Potion, a cosmetics brand, aimed to improve the efficiency of their New Product Development (NPD) process by implementing ClickUp as a Project Management Tool. The initiative began with standardizing workflows and designing project structures for different project types, helping reduce time spent on day-to-day project management while providing management with greater visibility into overall progress. ClickUp helped teams to track project status, assign ownership at each stage, and centralize product information and regulatory documents in one place, creating a scalable foundation for future growth.
Assessment
Project Structure Design & PoC
Implementation
Training & Workshop
Follow-up
6
Process Templates
100%
Traceable Project
Project Details
Background
Love Potion, a rapidly growing cosmetics brand with a strong online presence, is expanding their business and product portfolio. As more products and projects were introduced, the company needed a centralized system to manage the entire product development process—from Research & Development and Production to Compliance and Go-to-Market—while improving team collaboration and project visibility.
Challenges
• Limited End-to-End Project Visibility: Love Potion’s product development process spans from Research through Go-to-Market, but there was no centralized tool to track the status and progress of each product. As a result, teams spent significant time coordinating and following up on project updates. • Fragmented Project Information: Product details, licenses, specifications, ownership, vendor information, issues, and project status were stored across different locations, making information difficult to track and reference. • Scattered Communication Channels: Project coordination through LINE Groups caused important information to become mixed with day-to-day conversations, making key updates difficult to find and follow. • Inefficient Cross-Functional Handoffs: Multiple teams were involved in sequential handoffs, but limited visibility into previous stages often delayed preparation for the next step, affecting overall speed to market for new products.
What we did
ASAP Project began by understanding Love Potion’s NPD process before designing, testing, and implementing the ClickUp structure to ensure alignment with the company’s ways of working and operational standards.
• Assessment: Assessed the existing product development process to understand key pain points, workflow requirements.
• Project Structure Design & PoC: Built a ClickUp project structure with clear statuses, responsibilities, tracking methods, and key information, then tested it with real projects and gathered feedback for improvement.
• Implementation: Scaled the validated PoC into a standardized ClickUp structure for managing product development projects across the organization.
• Training & Workshop: Conducted training and developed user guides to help teams use the system effectively and follow standardized ways of working.
• Follow-up: Followed up and supported users with questions and issues, and collected feedback to further improve the setup and user experience.
Outcomes
• Centralized Project Information: Consolidated project data, documents, and task tracking into a single platform, reducing fragmented communication and enabling smoother cross-functional coordination. • Improved End-to-End Product Visibility: Enabled teams to track each product from R&D and Production through Go-to-Market, with clear visibility into status, ownership, and next steps. • 6 Ready-to-Use Project Templates: Designed and implemented six standardized project templates, enabling teams to launch and manage different project types under a consistent framework.
Love Potion strengthened their Product Development process with ClickUp, creating standardized workflows that provide clearer visibility into tasks, information, and product progress while building a structured foundation for future growth.
