Scaling Club Operations: Selecting and Launching a Sports Club Booking System
Evaluated and selected a Sports Booking System that integrates key sports club operations into a single platform, improving management efficiency and reducing data duplication
Client
BEAT Discovery
Industry
Sports Club & Facility
Duration
9 Months
Service
Vendor Selection
Project Management
Related Tool
Sport Booking Management System
Sport Booking Management System
Summary
BEAT Discovery sought to move away from multiple systems and manual processes toward an Integrated Sport Booking Management System to support future growth. The project started with reviewing existing processes, identifying key challenges and requirements, then selecting a suitable solution provider and further enhancing the platform to fit the business needs.
01 Internal Assessment
02 Vendor Selection
03 Project Management
04 Business Requirement Definition for Customization
1
Centralized Management System
270
Requirements Identified
Project Details
Background
BEAT Discovery, a sports club and sports center under Bhiraj Buri Group, provides facilities for Tennis, Badminton, Padel, Pickleball, and other sports. To support its growing operations and future expansion, the company needed a more centralized and flexible management system. Existing booking and data management processes relied on multiple systems and Excel, while different sports and coaching partnerships required different ways of working. After reviewing Sports Booking Management Systems available in Thailand, BEAT Discovery found that none fully supported its business model, especially Class & Academy Management, Coach Management, and Revenue Sharing Partnerships. The company therefore needed to identify a suitable international provider and further develop the solution to fit its specific business requirements.
Challenges
• Diverse Sports & Service Models: BEAT Discovery offers a wide range of sports, each requiring different management approaches to accommodate varying customer behaviors and service needs. • Fragmented Booking Processes: Booking operations relied on a Booking System alongside Excel, resulting in manual processes and fragmented data across multiple sources. • Complex Class & Coach Management: With plans to expand its Class and Academy services, BEAT Discovery needed a system capable of managing class creation, coach schedules, resource allocation, package tracking, membership benefits, and other related requirements. • Additional Operational Complexity: Beyond core operations, the business also needed to support specialized activities such as sports equipment rental, tournament management, and other sports-related activities.
What we did
ASAP Project worked together with Beat Discovery to transform the sport club business by:
• Internal Assessment: Assessed current processes and future business plans to define requirements aligned with actual operational needs.
• Vendor Selection: Evaluated and selected potential solution providers based on functional fit, flexibility, and their ability to support BEAT Discovery’s specific business requirements.
• Project Management: Coordinated and tracked project activities between BEAT Discovery and the solution provider, helping resolve issues throughout the project to keep implementation aligned with the plan.
• Business Requirement Definition: Developed business requirements to support future enhancements and ensure the vendor’s system development remained aligned with BEAT Discovery’s needs.
Outcomes
• Consolidated Business & System Requirements: Consolidated requirements across multiple functions into a unified view, clearly defining the processes and system integrations required for the new solution. • International Solution Provider Selected: Identified and selected an international solution provider with the capability and flexibility to further enhance its existing platform in line with BEAT Discovery’s future business needs.
BEAT Discovery is transforming their operations from fragmented systems and manual processes toward a Centralized Sports Club Management System, enabling greater automation, reducing duplicated work, and creating a better service experience for customers.
