New Product Development (NPD) Process visibility Improvement

Implemented ClickUp as a Project Management Tool to standardize New Product Development (NPD) project management, enabling teams to plan, track timelines, and coordinate more effectively across functions

Client

ABFood (Thailand)

Industry

Food & Beverage, Manufacturing,

Duration

4 Months

Service

Project Management Implementation Service

Related Tool

ClickUp

Summary

AB Food & Beverage, a beverage manufacturer and distributor of Ovaltine and Twining products, sought to make its lengthy New Product Development (NPD) process more structured and easier to track. ASAP Project worked with ABFood team to design a standardized project management structure thorough ClickUp implementation, training, and follow-up, helping teams plan projects, track timelines, and collaborate more effectively across functions.

Assessment

Project Structure Design & PoC

Implementation

Training & Workshop

Follow-up

4

Ready-to-Use Template

10

Projects Types Supported

Project Details

Background

AB Food & Beverage, a manufacturer and distributor of Ovaltine and Twinings beverage products, sought to improve their New Product Development (NPD) process. With multiple teams involved, long project timelines, and strict review requirements, They needed a centralized tool to plan projects, track progress, and manage timelines more effectively. ClickUp was introduced as the Project Management Tool for the NPD process.

Challenges

• Limited Project Status Visibility: With multiple stages and teams involved in product development, it was difficult to gain a clear view of project status, progress, and upcoming actions. • Time-Consuming Project Planning: Teams had to create a new project roadmap in Excel for every project, creating a need for standardized, reusable templates to streamline project setup. • Complex Timeline Management: NPD projects involved multiple interconnected and dependent tasks, requiring tools such as Gantt Charts and Task Dependencies, with the flexibility to adjust timelines when project plans changed. • Cross-Functional Collaboration Challenges: New product development required collaboration across Product Management, Production, Marketing, Costing, and QA teams, creating a need for a centralized platform for task tracking and communication. • System & Access Requirements: The new system needed to support role-based permissions for different user groups and Single Sign-On (SSO) in line with organizational standards.

What we did

ASAP Project began by understanding AB Food & Beverage’s NPD process before designing, testing, and implementing the ClickUp structure to ensure alignment with the company’s ways of working and operational standards.

• Assessment Reviewed the product development process to understand existing workflows, key challenges, and business requirements.

• Project Structure Design & PoC Designed the project structure on ClickUp, defining project statuses, ownership, task tracking, and required data before testing the setup with real NPD projects.

• Implementation Scaled the PoC into a standardized ClickUp structure for NPD project management, integrated Single Sign-On (SSO), and prepared the solution for pilot testing with an actual project.

• Training & Workshop Delivered tailored training and workshops, supported by user guides and materials designed around AB Food & Beverage’s workflows, to ensure user readiness before go-live.

• Follow-up: Followed up and supported users with questions and issues, and collected feedback to further improve the setup and user experience.

Outcomes

By implementing ClickUp across the NPD process, AB Food & Beverage established a more structured, transparent, and collaborative approach to managing new product development projects: • Standardized NPD Project Management: Established a clear and reusable project structure, enabling teams to apply standardized templates to new projects without rebuilding project roadmaps from scratch. • Improved Project Visibility: Enabled real-time visibility into project timelines, tasks, ownership, and status through a centralized platform, making it easier to monitor overall progress and identify areas requiring attention. • More Effective Timeline Management: Leveraged task dependencies and flexible scheduling to manage complex project timelines and interconnected activities more systematically.

ASAP Project worked with AB Food & Beverage to standardize and improve visibility across the NPD process, establishing ClickUp as a centralized platform for managing timelines, tasks, and cross-functional collaboration while building a scalable foundation for future projects.

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© 2026 by ASAP Project Co., Ltd.